Pineapples & Hospitality
The pineapple has served as a symbol of hospitality throughout the history of the Americas. The pineapple in our logo represents our commitment to hospitality. When the pineapple was brought back to Renaissance Europe by Christopher Columbus, this fresh fruit was an item of celebrity and curiosity for royal gourmet. Fresh fruits were a rare item as orchard-grown fruit was only available in limited varieties for brief periods of time.
It was nearly two centuries before they were able to perfect a method for growing a pineapple plant, thus into the 1600s, the pineapple remained so uncommon and coveted a commodity that receiving a pineapple as a gift was symbolic of royal privilege.
In Colonial America, entertaining guests during a formal home visit was a primary means of entertainment. The concept of hospitality was very important and creative food display played a large role for both personality and family status. Within the founds of their family's means, hostesses sought to outdo each other in feasts of visual delights, novel tastes and new discoveries. The pineapple was a true celebrity since it was rare, expensive and visually attractive. It was the pineapple that came to literally crown the most important feasts.
A hostess's ability to have a pineapple for an important dining event said much about her rank and resourcefulness. Later in the 1700 and 1800s, whimsical pineapple shapes became known for fun food creations and general table decorations. During the last century, the art of food display centered on the pineapple has faded, but the symbolism of hospitality remains.